Analytics
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You cannot gauge how successful your website is unless you measure it. For this reason, web measurement and analytics is considered one of the fundamental cornerstones of any website.
We give you helpful advise in Analytics. We work closely with our customers and decide on the keywords that will determine when their ads will appear.
The keywords should describe what you offer, and your ads will be displayed to a highly targeted audience on Google and partner sites.
When selecting keyword phrases, the idea is to try to put oneself in the place of your potential customers, and to think of what keywords they are likely to search on. These are not necessarily the same as the buzz-words commonly used by marketers in your market segment.
In any event, after the Google campaign has been running for a short while, it will become clear which of the chosen keywords are actually being used most often in searches.
So, with Google AdWords, we create your ads and choose keywords to tell Google where to show your ads, and you pay Google only when someone clicks on an ad.
The position of your ad - i.e. how near to top of the column it is placed - is based on your selected cost-per-click and on the clickthrough rate. So the more relevant your ad is, the more clickthroughs there will be - and your advert will rise up the column above your competitors.
There is an art to promoting your site and if you would like further information please contact us here for more information about the services we provide.